Cleanse
MORNING + NIGHT
Wash off oil, sweat and sunscreen without stripping your skin.
Free skin quiz · 7 questions · about a minute
Find your four steps.
Skincare for men who would rather not overthink it. Answer seven quick questions and get a routine card that says exactly what to look for, whatever brand you buy.
No sign-up. Your answers stay on your device.
How it works
A minute of questions. A routine you can actually follow.
Answer seven questions
How your skin feels, what bugs you, how you shave and how much sun you get.
Get your skin profile
A plain-English read on your skin type and sensitivity, plus anything worth a dermatologist’s eye.
Follow your routine card
What to look for at each step, what to skip, and how to start without overdoing it.
The routine
Four steps. Always in this order.
Every routine card follows the same line, so you never wonder what comes next.
Treat
AS YOUR CARD SAYS
One serum, matched to what you want to improve.
Hydrate
MORNING + NIGHT
A moisturizer with the right weight for your skin.
Protect
EVERY MORNING
Broad spectrum sunscreen. The step most men skip.
Our promise
Straight answers. Nothing to sell you yet.
No brands pushed
Your card names ingredients and textures, so any brand that matches works.
Your answers stay put
The quiz runs in your browser. Nothing you answer is sent to us or stored.
Gentle by default
Sensitive skin never gets strong acids, and prescriptions always come first.
Guides
Quick reads for common questions.
Basics
The four-step routine, explained
What each step does, the right order, and how to start.
Read the guideShaving
How to shave without razor bumps
Why bumps happen and the habits that help most.
Read the guideSunscreen
Do men really need sunscreen every day?
Short answer: yes. Here is how to make it painless.
Read the guideComing in 2027
One kit for all four steps.
We’re developing a bon mec. kit picked from your quiz answers: cleanser, serum, moisturizer and sunscreen, numbered in order. Join the list to hear first.
Questions
Is the quiz free?
Yes. No account, no email required. You get your full routine card at the end.
What happens to my answers?
Nothing leaves your device. The quiz runs in your browser and forgets your answers when you close the tab. If you join the waitlist, we only receive your email address.
Is this medical advice?
No. It’s a guide to everyday skincare, not a diagnosis. If you have a skin condition, use a prescription, or have painful or scarring breakouts, see a dermatologist.
Why don’t you recommend specific products?
We’d rather you understand what to look for than tell you what to buy. Your card describes ingredients and textures, so it works with products you already own or find anywhere.
What does bon mec mean?
It’s French for a good guy.